Enterprise expertise, brought to the organizations that need it most.
CROIA (Cox ROI Advisory) was founded to close a gap: the organizations making high-stakes technology decisions are often the ones with the least access to enterprise-grade advice.
CROIA (Cox ROI Advisory LLC) is an enterprise IT advisory firm founded by Matthew Cox, a technology executive with 20+ years of enterprise IT experience, based in Mechanicsburg, PA and serving mid-market and SLED organizations across Pennsylvania, Maryland, and Delaware. CROIA was founded to bring enterprise-grade technology and procurement expertise to the organizations that need it most and have rarely had access to it.
Matthew Cox
20+ years in enterprise technology
Matthew Cox has spent more than two decades in enterprise IT, spanning technology strategy, large-scale procurement, and go-to-market leadership. His work includes a $200M+ statewide storage contract for the Commonwealth of Pennsylvania and a 67% reduction in third-party maintenance costs on a public-sector engagement, both matters of public procurement record.
From engineering to advisory
Matthew's background runs from engineering, with a dual focus in robotics and aeronautical engineering, into enterprise technology sales and leadership. That combination, technical depth plus decades on the buyer's side of large deals, is what CROIA brings to every engagement.
The gap in the market
Mid-market companies, school districts, municipalities, and growth-stage firms make six- and seven-figure technology decisions with the same stakes as a Fortune 500, but without the CIO, the procurement team, or the vendor leverage that large enterprises take for granted. CROIA was founded to bring that same enterprise-grade judgment directly to these organizations, at a scale and structure built for them. Advised with heart. Delivered with purpose.
What those who know the work say
“Matt is a rare standout in the sales and delivery profession. He continues to give generously of his ability to manage numerous initiatives in our dynamic environment, with clever and creative solutions. His contributions make a dramatic difference in our bottom line and the productivity levels of the teams within our IT group. Even when the times are tough and the meetings get tense, Matt finds a win for everyone before we close the meetings. Every client would do well to join forces with Matt.”
“Having worked with Matt in one capacity or another for over 20 years. Rarely do you find a professional with a combination of technical excellence, service management and sales achievements. Matt has a deep understanding of complex IT solutions, is highly motivated and results oriented. Have partnered with Matt often and will continue to do so.”
“Matthew Cox is a highly professional, reliable and results orientated Service Delivery professional. I have always found him to be very knowledgeable and dedicated to his work. He has been responsible for successfully managing all aspects of one of the largest accounts in Pennsylvania, including service, financial and sales.”
“Matt is one of the most creative problem solvers and out-of-the-box thinkers I have met and had the pleasure of working with. He has the unique ability to combine his experience in service delivery with his passion and drive for sales execution, along with his aptitude for analytics, all in an effort to deliver real results for his customers. He's a great teammate and a welcomed addition to any team I have been a part of.”
“Matt is a top-notch sales person and overall great person who cares deeply about the impact he makes and the people he works with. He is extremely well-versed in the industry and has a wide network of partners and clients. It was a pleasure working with Matt and I look forward to watching him continue to succeed!”
“Matthew is a delightful addition to our team and is well versed on customer expectations and what it takes to exceed them. He is very much a team player and supports those he works with a ‘can do’ mentality with mutual respect. Matthew would be a great resource to any team.”
FAQ
Who founded CROIA?
CROIA was founded by Matthew Cox, a technology executive with 20+ years of enterprise IT experience and a background in engineering, based in Mechanicsburg, Pennsylvania.
What does CROIA stand for?
CROIA is Cox ROI Advisory. The name reflects the firm's focus on return on investment in technology decisions.
Why was CROIA founded?
To close a gap in the market: mid-market and SLED organizations make high-stakes technology decisions but rarely have access to the enterprise-grade advisory that large companies take for granted.
Ready to see what's possible?
If enterprise-grade technology advice is what your organization has been missing, let's talk.